Brand assets and guidelines

Use these logos and badges in marketing communications and to promote your app’s voice interface with Alan.

Alan logo

The horizontal logo is preferred and should be used when possible
Download all logos

Color horizontal logo

Use this by default
EPS
SVG
PNG

White horizontal logo

Use this on blue backgrounds
EPS
SVG
PNG

Color and white horizontal logo

Use this on dark backgrounds
EPS
SVG
PNG

Grayscale horizontal logo

Use this when content is primarily black and white
EPS
SVG
PNG
Use this type of logo for the cases when content is laid out vertically

Color vertical logo

EPS
SVG
PNG

White vertical logo

EPS
SVG
PNG

Color and white vertical logo

EPS
SVG
PNG

Grayscale vertical logo

EPS
SVG
PNG
Use this type of logo for the cases when content is laid out vertically

Color icon

EPS
SVG
PNG

White icon

EPS
SVG
PNG

Grayscale icon

EPS
SVG
PNG

Seal of quality

Download all logos
Show this badge to indicate that your product is voice enabled by Alan

Color seal

EPS
SVG
PNG

Color and white seal

EPS
SVG
PNG

Color and white seal

EPS
SVG
PNG

Grayscale seal

EPS
SVG
PNG

Brand colors

Choose from these colors as a background for the Alan logo, preferably white

Color seal

HEX:#FFFFFF
RGB:255; 255; 255

Light Blue

HEX:#2C9EFF
RGB:44; 158; 255

Blue

HEX:#006DEA
RGB:0; 109; 234

Dark Blue

HEX:#0D1940
RGB:13; 25; 64

Incorrect usage

The appearance of the logo should be consistent, and should not be modified or added to. The logo should not be altered in any way
Don't compress or distort the logo
Don't change the wordmark’s font properties
Don't use the wordmark without the icon
Don't rotate the logo
Don't change the wordmark’s font properties
Don't alter the logo in any way
Don't place the icon after the wordmark
Don't use different colors or gradients.
Don’t use a different typeface for the wordmark
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Alan® is a trademark of Alan AI, Inc. Handcrafted in Sunnyvale, California